There are many transformation goals, but they all start in the same way: with data. As businesses move to the cloud, they are accessing and using their data in new ways and at new speeds. Huge value is within reach, but it will require a different way of working with data. Unlike traditional data and analytics initiatives that have existed in technical isolation, data-driven transformation is about connecting data and people, ideas and results. This requires aligning data strategy with business goals, adapting business-wide systems to support data-driven decision making, and developing the talent and culture of data to drive adoption at scale. Result? A cloud-based, data-driven business that can use AI in new ways to drive new growth—whether it’s improving operational efficiency, delivering a better customer experience, or generating new revenue streams through intelligent products and services. “We believe data is at the heart of our progressive business strategy.

It's all about data that drives business growth and unlocks new opportunities to create value.” Benefits of data-driven transformation Every organization faces unique challenges and priorities when it comes to creating value. Data-driven transformation leverages modern platforms, artificial intelligence, and a robust database to drive sustainable growth. .