Every day, banks generate terabytes of data - information about transactions, loan applications and much more. Even a simple customer action, such as making a deposit at a local branch, creates a data point that banks can use to better understand customer needs and identify market trends. Siam Commercial Bank (SCB), Thailand's third largest bank by assets, wanted to unlock the value of its data to improve customer experience, streamline operations and drive future growth. The bank's main data warehouse—its data warehouse—was housed on premises and used outdated technology, making it costly to manage and its scalability was limited. The lake was also not adapted to handle new types of unstructured data. These lake restrictions prevented the bank from using more advanced data analytics to generate key insights and make decisions. SCB wanted to be a pioneer among its peers and embarked on a continuous, multi-year journey of transformation to jump-start the business.
At the heart of the project was the desire to use the constant flow of information gained from data to reinvent their approach and customer experience. .